Since 2021, Anne-Yolande Bilala has served as Associate Director of Market Insights at QIAGEN, where she established and built the Market Insights function within a newly formed Center of Excellence. With over 19 years of experience in market intelligence and strategy, she is a recognized leader in transforming data into strategic action that drives growth, profitability, and competitive advantage. Anne-Yolande has led more than 200 research projects, providing actionable insights that have directly influenced executive decision-making, product innovation, and multi-million-dollar investments. Her expertise spans market research, competitive intelligence, commercial excellence, and go-to-market strategy. At QIAGEN, she has played a pivotal role in enhancing global decision-making and supporting stakeholders across EMEA, North America, LATAM, and APAC. Her work has driven market penetration in areas such as infectious diseases, genomics, and sample preparation through optimized market positioning and close collaboration with product teams. She has also advanced global contracting intelligence platforms and led initiatives to improve forecasting, customer satisfaction tracking, and market expansion. A passionate advocate for cross-functional collaboration, Anne-Yolande partners with global teams—including R&D, Sales, Marketing, and Medical Affairs—to align strategic objectives and unlock new revenue opportunities. Her ability to navigate complex markets and uncover growth potential continues to be a catalyst for QIAGEN’s global success.
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