The industry is experimenting with AI. There are first use cases and the first pilots in RWE, HEOR and other fields. But what about Market Access? Are we as the function at the point where we can start implementing AI? In this presentation, Marco Rauland will take the audience onto the journey into the future and see what AI in Market Access could (or couldn’t) look like and see how we can get there.

In this presentation you will learn:

• What’s possible with the help of AI, and how to build the foundation for successful implementation?
• Clean data, right data, and a lot of data – is this all we need?
• Where are the main challenges, and how can we as the industry approach them?