In today’s world, pharmaceutical organizations can gain valuable insights into their customers and brands through data and analytics. However, much of this data remains unstructured, disconnected, and siloed, making it challenging to form valuable relationships between pharma and healthcare professionals (HCPs). This is why leveraging customer insights is crucial to making informed decisions. By employing social listening and conversational intelligence techniques, valuable information can be gathered and analyzed in near real-time, informed by real-world evidence, to understand the fundamental factors influencing patient health outcomes. Utilizing these insights alongside other data sets gives us a 360-degree view of key drivers impacting health outcomes for various patient populations. This allows for a more targeted and personalized approach to providing healthcare solutions, ultimately improving patient satisfaction and health outcomes.

In this presentation, we will share:

• Why conversational insights are so important and the impact they have on patient perceptions.
• How to properly use social media listening and conversational intelligence?
• How to integrate the voice of customer insights into your data ecosystem to deliver actionable insights in near real-time.