In our business, it is paramount to have effective salesforce. These are people who possess unique insights into the market through constant conversations with our existing and potential customers. Being in charge of the salesforce in 37 countries, Nicolas de Ricou will share his experience in:

In this presentation you will learn:

• What are the traditional expectations and complexifying aspects of the job?
• What are the emerging challenges and paradoxes induced by the digital transformation of sales?
• How does this impact the content and the strategic meaning of the sales function?