Exclusive and selected presentations Pharma CiMi.CON
Discover selected on-demand videos of the presentations from our Pharma CiMi.CON events.

Virtual Case Study: The Role of Futures/Foresight – An Additional CI Discipline for Strategic Decision Making

This case study shows the role of futures and foresight as an extension of CI, helping organizations anticipate and adapt to future scenarios. Integrating these practices enhances strategic decision-making, boosting resilience in a dynamic environment.

In this presentation, you will learn:

  • How do futures and foresight improve strategic decisions?
  • What sets foresight apart from traditional CI?
  • How can businesses merge futures thinking with CI?
  • What challenges arise in implementing foresight, and how can they be addressed?

John Mcdonald-Dick, Global Head of Competitive Intelligence, UCB S.A.

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