CI plays a pivotal role in driving business growth within the medical device sector. By systematically gathering, analyzing, and interpreting information about competitors, market trends, and technological advancements, companies can make informed decisions, identify gaps, and position themselves strategically.

In this presentation you will learn:

• What are the key components of a robust CI strategy for medical device companies?

• How can CI help identify unmet needs in the market and guide product development?

• What techniques can be employed to monitor competitor activities, pricing strategies, and regulatory changes?

• In what ways can CI insights inform marketing and sales efforts to gain a competitive edge?