Alex is a Consumer Insights Director at Bayer Consumer Health US leading the team’s transformation into a truly consumer-centric organization with focus on becoming a strategic, business-focused foresight organization.  His previous roles at Bayer included heading up a regional insights function and Global Consumer and Market insights at Bayer Diabetes care.  Prior to joining Bayer nine years ago, Alex worked in the business analysis, shopper insights and competitive understanding functions at Colgate-Palmolive and Pepsi-Co.

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Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. We develop new molecules for use in innovative products and solutions to improve the health of humans, animals and plants. Our Research and Development activities are based on a profound understanding of the biochemical processes in living organisms.
The Pharmaceuticals Division focuses on prescription products, especially for women’s healthcare and cardiology, and also on specialty therapeutics in the areas of oncology, hematology and ophthalmology. The division also comprises the Radiology Business Unit which markets contrast-enhanced diagnostic imaging equipment together with the necessary contrast agents.