Beth Elliott is the Co-founder of Dig Worldwide and has over 16 years Competitive Intelligence (CI) experience within the Pharmaceutical and Biotech market place.
She has worked as a CI consultant as well as an Insights Manager at a UK based Pharmaceutical company.
During her 16 years, Beth has managed ~250 projects focusing on competitor profiling, War Gaming, vulnerability analysis and clinical through to commercialisation strategies.
In addition, she has trained over 300 senior staff in Competitive Awareness and Elicitation Techniques.
Over the past 24 months, Beth has been conducting a studies into Social Media usage and Competitive Intelligence. The key focus of the study is to understand how to effectively utilise Social Media in a CI setting.
Beth holds a BSc Hons and has completed all nine courses from the Academy of Competitive Intelligence.
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