Daniel Cho is currently the head of pricing for 3 Business Groups in Philips Healthcare that has a combined 6B+ Euro business. Daniel is also heading the Competitive Portfolio Analytics for a 2.3B Business arm, and currently also responsible to provide digital competitive tools to sales people to defend our business against low cost competitors. Daniel is also focusing on Value based pricing, Value based selling and also creating different business and pricing models for the business. Before heading pricing, Daniel was the head of Market Intelligence focused on Market data analytics, and providing market research, pricing research for the Patient Monitoring and Therapeutic businesses. Daniel had also global product management experience as well as sales and sales development experience. Daniel started his career as a management consultant from PriceWaterhouse, and had been applying consultancy and problem solving to help business improve in all dimensions.