Leading a team of 16 Pricing managers to provide end to end pricing and analytics for 3 Business Groups total 6B+ Euro annual business.
Responsibility spread through Value Based Pricing, Market Turnaround, Business profit improvement, competitive intelligence and develop and maintain a business analytics platform. Main products including Patient Monitoring, Diagnostic ECG, Ventilators, Defibrillators, Remote ICU, General Care solutions, CT, MRI, Diagnostic X Ray, Supplies, Services and Fetal and Neonatal monitoring products.

Started as a sales person for HK Market, later become regional Sales Development manager for North East Asia, later promoted to become Sales Development manager for Patient Monitoring, and Diagnostic ECG products for entire Asia Pacific.
Moved to Germany as a Worldwide Senior Product Manager in 2004.
Promoted to WW Director of Market Intelligence for Patient Monitoring group in 2007.
WW Director of Market Intelligence and New Product Introduction for both Healthcare Informatics and Patient Monitoring in 2008.
WW Director of Market Intelligence and New Product Introduction for Patient Care & Clinical Informatics (a combination of 8 Business Units and 34 businesses) in 2010.
Started Global Pricing team in 2012 with team of 3. In 2018 had grown to a team of 11. With add more team member to host the Diagnostic imaging business.

Over the past decade we have transformed into a focused leader in health technology. At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities. We see healthcare as a connected whole. Helping people to live healthily and prevent disease. Giving clinicians the tools they need to make a precision diagnosis and deliver personalized treatment. Aiding the patient's recovery at home in the community. All supported by a seamless flow of data. As a technology company, we – and our brand licensees – innovate for people with one consistent belief: there’s always a way to make life better.