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Speaker

Deepti Tayal

CEO, Ingenious e-Brain

Deepti Tayal, PhD, is the CEO of Ingenious e-Brain, a highly regarded advisory and management consulting firm. She leads the organization by combining strong leadership, exceptional interpersonal skills, and a proven ability to deliver sustainable outcomes. With over two decades of experience in senior executive roles, Dr. Tayal has worked with a wide range of global clients, from startups to Fortune 500 companies, providing strategy, patent, process, and technology-related solutions that drive efficiency, reduce costs, and enhance profitability.

Under her leadership, Ingenious e-Brain has successfully completed hundreds of international projects, leveraging data-driven innovation and cutting-edge technology. Dr. Tayal is a strong advocate for gender diversity, with over 60% of the company's workforce comprised of women, reflecting her commitment to creating a diverse and equitable work environment where everyone is valued and included.

Her vision for Ingenious e-Brain is both clear and ambitious: to position the company as a global leader in the consulting sector by integrating AI capabilities with deep industry expertise. Dr. Tayal is eager to connect with professionals, thought leaders, and businesses who share her vision and are looking to collaborate on innovative strategies to succeed in today’s rapidly evolving business landscape.

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Session

Transforming Market Access Strategies with AI and Data Engineering

Solution Study

Tuesday, October 07

09:45 am - 10:10 am

Live in Berlin

Less Details

As Artificial Intelligence continues to revolutionize various sectors, market access is no exception. Companies are increasingly exploring the application of Generative AI and other advanced algorithms to enhance their market strategies. However, the effectiveness of AI tools heavily relies on robust data engineering, which remains a challenge for many organizations. Bridging the gap between specific market access use cases and data engineering expertise is essential but often limited by the fact that professionals in market access may lack deep data engineering knowledge, while data engineers may not fully understand the complexities of market access. In this presentation you will learn:

  • How has Ingenious e-Brain, with its acquisition of InsiMine, transformed market horizon scanning, formulary analytics Target Product Profile (TPP) assessments, pricing and reimbursement strategies, value message optimization, and customer engagement?
  • What challenges are pharmaceutical companies facing with the current AI tools available in the market?
  • How to transform vast amounts of data into actionable insights for strategic decision-making?
  • How can Ingenious e-Brain help you reduce expenditures on market access strategies while accelerating your market entry?
Patient Centricity
Presentation

Company

Ingenious e-Brain

https://www.iebrain.com/
Ingenious e-Brain is a boutique research organization, that helps its global customers and clients make better business decisions! We enable this by offering world-class research using our network of experts across various domains and industries. Our customers have been able to launch new products and services with the right insight around IPR, Technology, and Market Intelligence. At Ingenious E-Brain, we deliver premium, customized, cost-effective, and diverse solutions related to Business Intelligence, and Technology Intelligence Research to assist our customers in every aspect of their business. Our exceptional team has deep knowledge and rich experience in their respective domains. This unique blend of professionals provides pragmatic solutions by offering key insights related to industry dynamics, business trends, technological adoption, and approval & public opinions.
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Pharma CIMI.CON 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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