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Speaker

Fernando Laredo

Global Market Access & HEOR, Boehringer Ingelheim International GmbH

Fernando is a health economics and market access professional with 8 years of international experience at in-country and above-country roles in the pharmaceutical industry. He began his carreer contribuiting to and later leading sucessful access and reimbursement projects in emerging markets. In his most recent roles Fernando has worked on value communication and payer-facing evidence generation to broaden access to innovative therapies with a focus on USA, EU4, UK and Brazil. Fernando's experience includes several therapeutic areas, product life cycle stages (pipeline, launch & inline), risk-sharing / managed entry agreements, cross-indication access initiatives, health-authority / regulatory approver query response, economic modelling, patient-reported outcomes, payer market research, statistical analyses, trial exit interviews and chart-review studies. Complementing his credentials in health economics, Fernando has substantial experience in field interactions with payers as well as leading value communication and payer market research

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Session

From theory to execution – how to navigate the opportunities for AI implementation in MA and HEOR

Case Study

Tuesday, October 07

08:30 am - 08:55 am

Live in Berlin

Less Details

AI is rapidly becoming our reality in Market Access and HEOR. There are many use cases and a lot of potential. Now when there is a lot of experimentation, we need to understand what steps are necessary for sustainable and scaleable implementation. In this presentation you will learn:

  • How to navigate the EU AI regulation?
  • How to work with internal stakeholders?
  • How to avoid pitfalls and deal with obstacles?

Company

Boehringer Ingelheim International GmbH

http://www.boehringer-ingelheim.com
Boehringer Ingelheim is a family-owned company that has been transforming lives in healthcare since 1885. Its approximately 54,500 employees in 130 markets create value through innovation by infusing long-term, sustainable thinking into our Human Pharma and Animal Health units. The company acknowledges the deep and complex ways the lives of humans and animals are interconnected, works on breakthrough therapies, committed to groundbreaking pharmaceutical innovation across our three business units Human Pharma, Animal Health and Biopharmaceutical Contract Manufacturing, co-creating solutions that help millions of people worldwide live longer, healthier lives.
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Pharma CIMI.CON 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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