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Speaker

Leandro Gaspar

I&A Director, Global CI & Analytics, Reckitt

Leandro Gaspar, currently I&A Director, Global Competitive Insights & Analytics at Reckitt is a very experienced Insights professional with a career spanning over three decades, mostly dedicated to Business Intelligence, Consumer Insights, Data Analytics and Competitive Intelligence. He brings a lot of knowledge from both Pharma industry and Consumer Healthcare, having worked for large corporations like Bristol-Myers Squibb (BMS), Sanofi/Opella and more recently Reckitt, where he has led the global competitive insights busy agenda for the last 4 years.
Leandro is extremely passionate for Strategy & Innovation and constantly pushing the boundaries on how his team can further stretch data and insights to better support business decisions. In his current role, amongst other things, he has the mandate to provide strategic guidance for the business, leveraging insights and foresights at corporate level as well as support business growth and innovation across Reckitt’s Core categories.
His industry knowledge and professional versatility enabled him to produce consistent, remarkable and awarded outcomes over the years, both in terms of process improvement (BI Dashboards / CI platforms) as well as business impact (White Space Opportunity Assessments, NPD identification, M&A activities).

The Pop in Your Job:
I am passionate about leveraging data to drive informed decision-making and create value for customers and stakeholders.

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Sessions

The A”MAZE”ING world of Competitive Intelligence – How to boost the ability of putting the pieces of the puzzle together in a highly complex and fast-evolving market dynamic

Keynote

Monday, October 06

05:30 pm - 05:55 pm

Live in Berlin

Less Details

Making sense of diverse, fragmented and sometimes unstructured data sources has become incredibly complex with the increasing nature of omnichannel data possibilities. This session will explore the challenges and potential solutions around data harmonization, integration and visualization for Competitive Intelligence purposes. It will dive into practical strategies to harmonize disparate data points, bring the puzzle together, and translate raw data into clear, actionable insights for strategic decision-making.

  • How to integrate fragmented external data sources, publicly available information and a variety of industry reports to build coherent and concise insights for key internal stakeholders
  • How to organize and structure market data to communicate insights effectively across functions, from category and strategy teams to senior leadership
  • How to overcome visualization challenges by using the right tools to reveal trends and market opportunities

 

Presentation

How Are GenAI and LLM Tools Reshaping Competitive Intelligence in the Pharmaceutical Industry?

Panel Discussion

Monday, October 06

05:55 pm - 06:40 pm

Live in Berlin

Less Details

The emergence of Generative AI and Large Language Models (LLMs) is transforming how competitive intelligence is gathered, analyzed, and applied across industries. In pharmaceuticals—where regulation, data sensitivity, and scientific complexity are paramount—these technologies offer unprecedented opportunities and novel risks. This panel will explore how CI professionals can harness AI to gain actionable insights, maintain compliance, and stay ahead of market trends. Panelists will also discuss the strategic and operational implications of integrating these tools into CI workflows.

  • How is GenAI currently being used in competitive intelligence within the pharmaceutical industry? What are currently observed benefits, and what are the limits of these solutions?
  • What are the regulatory and compliance challenges when deploying GenAI in pharmaceutical CI processes?
  • How can CI teams ensure data quality, bias mitigation, and transparency when using GenAI-generated insights?
  • How to validate the results and differentiate reliable insights from AI hallucinations?
  • What organizational changes are needed to effectively integrate GenAI tools into CI functions?
  • How to organize and how to prepare the data for (any model of) AI?
  • Where and with which data should different AI/ML-based tools be used ideally – internally, externally or in a hybrid way? 
Presentation

Company

Reckitt

https://www.reckitt.com/
We protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. Our products reach millions of people every day, as we fight to improve global access to the highest quality hygiene, wellness and nourishment. We’re a growing community of 40,000+ diverse, talented entrepreneurs, and the driving force behind some of the world’s most loved and trusted brands. Our portfolio includes household names such as Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Lysol, Dettol, Harpic, Cillit Bang, Finish and Vanish. Hygiene, Health and Nutrition are the focus areas of our business, and the categories under which our brands are organised. Each area is dedicated to building sustainable solutions that will help us address the challenges presented by global mega-trends like urbanisation, climate change and digital transformation. These global pressures are challenging public health systems and increasing the need for improved hygiene products, services and education. We continuously innovate in areas like personalised nutrition, wellness, and digital health and hygiene so that individuals, families and communities can live cleaner, healthier lives.
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Pharma CIMI.CON 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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