In an environment where healthcare systems are evolving rapidly, anticipating change is essential for successful launch strategies. This session highlights a strategic project conducted at Bayer in 2023, designed to forecast how healthcare systems might develop and how these changes could affect patient flow and decision-making. The team identified and prioritized three key trends that are expected to have the strongest influence on future market dynamics. By integrating these insights into internal processes, Bayer strengthened its ability to make informed strategic choices and to improve the likelihood of future launch success. In this session, you will learn:

• How to anticipate and assess the evolution of healthcare systems and their impact on patient flow
• Which three strategic trends Bayer prioritized to inform internal decision-making
• How scenario-based insights can enhance launch planning and increase the probability of success