Mike Yates is a senior leader at Bayer Aktiengesellschaft with extensive experience in shaping global market strategies and launch readiness. He specializes in leveraging market insights, trend analysis, and cross-functional collaboration to anticipate healthcare system changes and translate them into actionable strategies. Passionate about innovation and patient-centricity, Mike has led multiple initiatives that align business objectives with evolving healthcare realities, driving sustainable impact and launch success across therapeutic areas.