Scott Eyring has effectively used business intelligence tools (competitive intelligence, primary and secondary market research and forecasting) throughout his career in biopharmaceutical marketing for global strategic and operational projects in portfolio planning, new product/market opportunity assessments, launches and life-cycle management. He has worked for Roche, Novartis, Merck/Serono and Vifor Pharma.
The Pop in my job – what drives me ? Bringing objectivity to the table and identifying our blind spots.