In the ever-evolving pharmaceutical industry, regulatory changes and shifting market landscapes present significant challenges for companies striving to maintain a competitive edge. CI plays a crucial role in helping these companies go beyond secondary data to gather actionable insights and address information gaps effectively.

In this presentation you will learn:

• How can primary research methods complement secondary data in competitive intelligence?
• What strategies can gather CI in regions with opaque regulations?
• How do advanced analytics and AI enhance CI in the pharma industry?
• What are best practices for integrating data sources when information is incomplete?