Panel Discussion: How Are GenAI and LLM Tools Reshaping Competitive Intelligence in the Pharmaceutical Industry?

Session

How Are GenAI and LLM Tools Reshaping Competitive Intelligence in the Pharmaceutical Industry?

Panel Discussion

Monday, October 06

05:55 PM - 06:40 PM

Live in Berlin

Less Details

The emergence of Generative AI and Large Language Models (LLMs) is transforming how competitive intelligence is gathered, analyzed, and applied across industries. In pharmaceuticals—where regulation, data sensitivity, and scientific complexity are paramount—these technologies offer unprecedented opportunities and novel risks. This panel will explore how CI professionals can harness AI to gain actionable insights, maintain compliance, and stay ahead of market trends. Panelists will also discuss the strategic and operational implications of integrating these tools into CI workflows.

How is GenAI currently being used in competitive intelligence within the pharmaceutical industry? What are currently observed benefits, and what are the limits of these solutions?
What are the regulatory and compliance challenges when deploying GenAI in pharmaceutical CI processes?
How can CI teams ensure data quality, bias mitigation, and transparency when using GenAI-generated insights?
How to validate the results and differentiate reliable insights from AI hallucinations?
What organizational changes are needed to effectively integrate GenAI tools into CI functions?
How to organize and how to prepare the data for (any model of) AI?
Where and with which data should different AI/ML-based tools be used ideally – internally, externally or in a hybrid way?

Presentation

Speaker

Dr. Petra Leiding

Director Market Intelligence & Strategic Projects, Helm AG

Petra Leiding is Director of Market Intelligence & Strategic Projects at HELM AG, where she has worked for over seven years. She specializes in uncovering market insights to drive new business opportunities at HELM Pharma. Petra promotes 2 and 3D printing opportunities including project lead of technical development, market access and financials. Previously, Petra held team leader roles in business insights and analytics at Teva Pharmaceuticals and AstraZeneca, bringing overall more than 25 years of professional experience in market research, pricing, and strategies mostly within the pharmaceutical industry.

The Pop in Your Job
I love transforming complex data into intelligent, automated solutions that truly make an impact. Seeing how AI and automation streamline workflows, empower teams and at the same time gives freedom for strategic projects as well as in depths analyses motivates me every day!

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Mirko Lotz

Global Market Intelligence Manager, Bachem AG

Mirko Lotz is the Global Market Intelligence Manager at Bachem, where he has been contributing since 2016 in various Science Marketing roles before transitioning into his current global Market and Competitive Intelligence (MI/CI) position. Prior to joining Bachem, he spent nearly eight years as a Business Development Engineer and Consultant. Mirko holds a PhD in Biochemistry from the University of Frankfurt.

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Company

Helm AG

https://helmpharma.com/

HELM Pharma is a subsidiary of HELM AG a Hamburg-based family company established in 1900. With over 1,621 employees, HELM AG is one of the world’s largest independent chemicals marketing companies. The Company secures access to the world’s key markets through its specific regional knowledge and over 100 branches, sales offices and participations in over 30 countries. HELM Pharma as a digital company develops plain as well as highly specialized and added-value generics to be marketed by partners mainly in Europe, USA and MENA.

Bachem AG

https://www.bachem.com/

The Swiss-based Bachem Group is a public, innovation-driven company specializing in the development and manufacturing of peptides and oligonucleotides. With over 50 years of experience and expertise Bachem provides products for research, clinical development and commercial application to pharmaceutical and biotechnology companies worldwide and offers a comprehensive range of services. Bachem operates internationally with headquarters in Switzerland and locations in Europe, the US and Asia.

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